With social media being increasingly important to football clubs, huge effort goes into maintaining accounts on Facebook, Twitter and other popular platforms.
It sometimes occurs that fans are more interested in specific players and following them over official club accounts, or that a particularly well-known player will sign for a certain club and dwarf their social media following.
Javier Hernandez's signing for West Ham is once such example - the player himself has over 8m followers on Twitter, while the Hammers boast just 1.2m.
Here are six examples of players who have far more social media followers than their clubs, and often by an extremely large margin.
1. Wayne Rooney - Everton
Wayne Rooney left Everton as an 18-year-old superstar, and has returned as a player fifteen times bigger than the club if Twitter followers are anything to go by.
Rooney boasts over 15m followers which is unsurprising considering the content he produces, whether it be offering Rio Ferdinand a lift or getting into a huge argument with himself.
Everton's more professional offerings have gathered just over a million followers on Twitter, leaving Rooney as the comfortable winner.
2. Lukas Podolski - Vissel Kobe
Lukas Podolski's entertaining use of social media and excessive hashtags turned him into a bit of a cult hero at Arsenal.
#Poldi has over 3m Twitter followers and just as many on Instagram, meaning he absolutely dwarfs his new club.
Japanese side Vissel Kobe have a measly 40k followers on Twitter and a distinct lack of hashtag extravagance. It remains to be seen whether Podolski can work in such conditions.
3. David Villa - New York City
After conquering Spain for many years, David Villa moved to America in 2014 to join New York City FC where he has since scored 51 goals in 81 matches.
More importantly than goals or winning matches, Villa is also winning the social media battle as figures show he is a much bigger presence than that club itself.
While he has 8m Twitter followers himself, New York City haven't been able to muster even 350k. This officially proves David Villa is 22.9 times bigger than the club.
4. James Rodriguez - Bayern Munich
James Rodriguez made a shock move to Bayern Munich this summer on a two-year loan deal, taking him away from the social media shadow of Real Madrid hanging over him and freeing him into the Bayern limelight.
Rodriguez has just under 13m followers on Twitter, something the official club account can't compete with as they have 3.8m. Bayern need to up their game rapidly, with the social media department having just two years to close this gap.
5. Oscar - Shanghai SIPG
When Oscar nobly moved to Shanghai SIPG at the end of the 2016 for reasons only to do with his love of Chinese football, and absolutely not his love of money, it seemed a strange fit.
Not only is Oscar far too good to be playing in the Chinese Super League, but Shanghai SIPG's social media presence is pitiful and the Brazilian should surely have considered this.
Instead, we have a situation where Oscar has around 4m Twitter followers, and his club don't have an official account in sight.
6. Sergio Aguero - Man City
Sergio Aguero has certainly made the most of his time in Manchester, immortalising both himself and Martin Tyler with a last-gap winner against QPR to give Manchester City their first Premier League title.
His Twitter followers far exceeds that of his club, with Aguero having 11.7m followers and Man City stuck on just 4.5m.
This perhaps makes sense, as Aguero produces twice the content with the strenuous task of producing each tweet in Spanish and English.
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